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Remco van Straten's avatar

Hmmm, can I be a nerd?

I'm pretty sure that Nike (the Greek goddess) is actually pronounced something like KNEEkay, so if you really want to confuse people, go that way! ;-)

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Paul Riddell's avatar

Want to hear something funny? I first heard about Nike tennis shoes via a radio ad running in early 1979 that worked on that same hook. Guy’s arguing with the announcer that “Nike” should be pronounced “Niik” instead of “Nii-kee.” The ad ends with the guy accepting that “Nii-kee” is the correct pronunciation, but he’s got to get home.

“How’d you get here?”, asks the announcer.

“Rode my bii-kee.”

46 years later, I STILL refer to riding my Specialized Rockhopper as “riding my bii-kee.”

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